The Logan Tod Blog

While all web analytics tools offer a range of reports in a variety of formats, sometimes you just need to get the data into Excel so that you can present the data you need in the user-accessible format you find best.  This can be for standard performance reporting or just data exploration.  Most of the [...]

It always surprises me how easy post purchase review emails are to send, and how useful results can be, but how few companies actually send them, so I’m always on the look out for good examples; it just so happens that a nice one came my way recently courtesy of Evans Cycles. Santa bought my son a [...]

This interesting research from Google highlights the complexity of the ‘path to purchase’ for the digital age consumer. Online and offline activity are blended by the consumer to meet their distinct needs as the table below shows. Would you have guessed that 7% of people were doing post purchase research? Presumably to validate their decision, [...]

We held a Logan Tod Ecommerce Breakfast Seminar at the Soho Hotel this morning. It was great to see so many retailers all under one roof (most reclining in huge leather and cowhide sofas) to hear Peter Fitzgerald (Industry Leader, Retail at Google) and James Hart (Ecommerce Director, ASOS) and I talk about the challenges [...]

What to write about first?  Well one of the strongest sectors for Logan Tod is online retail, our current clients include ASOS, Debenhams, Focus DIY, HMV, to name a few, so lets start there.  A key thing we have found over the years is that the first area we look at for an online retail [...]

Just what the world needs, another web analytics bog…  but not quite. Whilst Logan Tod & Co is well known for its breadth of knowledge in the wonderful world of analytics, we have much more to add to the blogosphere than just top KPIs or implementation tricks! Of course we will be discussing the pros and cons of different approaches to analysing [...]