17 August 2010 0 Comments

Logan Tod & Co Hosts Its First Web Analytics Wednesday Event –

You may have spotted a gap in the calendar for ‘Web Analytics Wednesday’ in London over the summer months as the SCL team takes a well earned break. This has led to the perfect opportunity for Logan Tod & Co to host our very first WAW. The event will take place on the 1st September at [...]

22 June 2010 2 Comments

Cycling HiPPOs!

On Sunday, a team from Logan Tod comprising Andy, Mark, Matthew, Matt, Phil, Steve and Vitor successfully completed the annual London to Brighton cycle ride in aid of  the British Heart Foundation.  Appropriately named “Team HiPPO”, most of us had set their personal goal of reaching the finishing line rather than performance optimisation. Eschewing the enthusiasts [...]

17 June 2010 0 Comments

My Week At Logan Tod

My name is Katharina Riehle, I’m 16 years old and I’m from Stuttgart, Germany. I did work experience at Logan Tod from 25th to 28th May during my school holidays. I was really excited before starting my work experience because I didn’t know what the week would be like and what would happen. Would people [...]

25 February 2010 0 Comments

A Highly Successful Ecommerce Breakfast Seminar

We held a Logan Tod Ecommerce Breakfast Seminar at the Soho Hotel this morning. It was great to see so many retailers all under one roof (most reclining in huge leather and cowhide sofas) to hear Peter Fitzgerald (Industry Leader, Retail at Google) and James Hart (Ecommerce Director, ASOS) and I talk about the challenges [...]

24 February 2010 0 Comments

Welcome to the Logan Tod Blog

Just what the world needs, another web analytics bog…  but not quite. Whilst Logan Tod & Co is well known for its breadth of knowledge in the wonderful world of analytics, we have much more to add to the blogosphere than just top KPIs or implementation tricks! Of course we will be discussing the pros and cons of different approaches to analysing [...]