The Logan Tod Blog

Last week saw the return of the Omniture Summit EMEA at the Hilton Metropole hotel, London. Following the success of last year’s summit for Logan Tod & Co we followed in a similar vein, as Gold Sponsors, meaning that we have our own booth in the sponsors showcase AND our CEO, Matthew Tod, gets to [...]

This interesting research from Google highlights the complexity of the ‘path to purchase’ for the digital age consumer. Online and offline activity are blended by the consumer to meet their distinct needs as the table below shows. Would you have guessed that 7% of people were doing post purchase research? Presumably to validate their decision, [...]