On Sunday, a team from Logan Tod comprising Andy, Mark, Matthew, Matt, Phil, Steve and Vitor successfully completed the annual London to Brighton cycle ride in aid of the British Heart Foundation. Appropriately named “Team HiPPO”, most of us had set their personal goal of reaching the finishing line rather than performance optimisation. Eschewing the enthusiasts [...]
Just what the world needs, another web analytics bog… but not quite. Whilst Logan Tod & Co is well known for its breadth of knowledge in the wonderful world of analytics, we have much more to add to the blogosphere than just top KPIs or implementation tricks! Of course we will be discussing the pros and cons of different approaches to analysing [...]
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