17 June 2010 0 Comments

My Week At Logan Tod

My name is Katharina Riehle, I’m 16 years old and I’m from Stuttgart, Germany. I did work experience at Logan Tod from 25th to 28th May during my school holidays. I was really excited before starting my work experience because I didn’t know what the week would be like and what would happen. Would people [...]

19 April 2010 0 Comments

10 tips for your checkout

Checkout is a crucial stage on any e-commerce site. Your user has found something they are interested in and now all you have to do is convince them to hand over their cash. We’ve seen many checkouts through our work at Logan Tod & Co and each client’s checkout has slightly different requirements, based on [...]

24 February 2010 0 Comments

The basics of web analytics for an online retailer

What to write about first?  Well one of the strongest sectors for Logan Tod is online retail, our current clients include ASOS, Debenhams, Focus DIY, HMV, to name a few, so lets start there.  A key thing we have found over the years is that the first area we look at for an online retail [...]