27 May 2010 0 Comments

Omniture Summit 2010 – Is Measuring Your Conversion Rate Pointless?

Last week saw the return of the Omniture Summit EMEA at the Hilton Metropole hotel, London. Following the success of last year’s summit for Logan Tod & Co we followed in a similar vein, as Gold Sponsors, meaning that we have our own booth in the sponsors showcase AND our CEO, Matthew Tod, gets to [...]

25 May 2010 0 Comments

Please Support Our London To Brighton Bike Ride for British Heart Foundation

So, here we are with the London to Brighton Bike Ride Fundraiser Challenge fast approaching.  We have 7 entrants racing for Logan Tod and we can feel the competitive ambience building throughout the office as we draw closer and closer to the race day. We have the following candidates racing: Matthew Tod –After a relaxing holiday [...]

23 March 2010 0 Comments

Post Purchase Reviews

It always surprises me how easy post purchase review emails are to send, and how useful results can be, but how few companies actually send them, so I’m always on the look out for good examples; it just so happens that a nice one came my way recently courtesy of Evans Cycles. Santa bought my son a [...]

24 February 2010 0 Comments

Welcome to the Logan Tod Blog

Just what the world needs, another web analytics bog…  but not quite. Whilst Logan Tod & Co is well known for its breadth of knowledge in the wonderful world of analytics, we have much more to add to the blogosphere than just top KPIs or implementation tricks! Of course we will be discussing the pros and cons of different approaches to analysing [...]