12 April 2010 2 Comments

Requirements for an Excel plug-in for GA (or any web analytics tool)

While all web analytics tools offer a range of reports in a variety of formats, sometimes you just need to get the data into Excel so that you can present the data you need in the user-accessible format you find best.  This can be for standard performance reporting or just data exploration.  Most of the [...]

24 February 2010 0 Comments

The basics of web analytics for an online retailer

What to write about first?  Well one of the strongest sectors for Logan Tod is online retail, our current clients include ASOS, Debenhams, Focus DIY, HMV, to name a few, so lets start there.  A key thing we have found over the years is that the first area we look at for an online retail [...]