Picture the scene. It’s Friday evening and I’m waiting for my weekly shop from Ocado to arrive which I’ve booked to be delivered between 6:00 – 8:00pm. At 7:50pm the phone rings “Hello Mr Smith, It’s your Ocado driver here. I’m stuck in traffic and won’t be with you until just after 8pm. Will that [...]
I was given the opportunity to spend twenty minutes or so with several major blue chip clients this week, at a conversion clinic held by Google, with the aim of providing advice and guidance on how to improve conversion on their sites. While a twenty minute session can never do justice to a site, or [...]
Checkout is a crucial stage on any e-commerce site. Your user has found something they are interested in and now all you have to do is convince them to hand over their cash. We’ve seen many checkouts through our work at Logan Tod & Co and each client’s checkout has slightly different requirements, based on [...]
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